Journey | iamandreani

a journey through time

Over more than two decades, my creative path has been shaped by curiosity, experimentation and a dedication to visual storytelling. Each chapter from early studies to hands-on projects, from independent work to leading campaigns, has added layers of insight, skill and perspective.

My expertise spans branding, visual content creation, aesthetic direction for social media and creative leadership across the hospitality and lifestyle sectors. At every stage, my focus has been on transforming ideas into distinctive, multi-sensory brand identities that resonate, inspire and endure.

REVERSED TIMELINE

2025-2021

Creative & Branding Department Lead

(Established and led the department from inception)

Louis Hotels | Cyprus

- Structured, organized and led the company’s first dedicated Creative & Branding Department.

- Implemented a creative strategy for all visual campaigns across 26+ hotels, restaurants and the corporate brand.

- Managed and guiding a team of designers and content creators producing digital, print and video content aligned with brand identity.

- Led all social media activities for 26 accounts, increasing engagement and driving brand awareness.

- Supervized professional photoshoots and video production for marketing campaigns and branding, insuring alignment with the core values of the company.

- Curated and protected the visual identity of each hotel and the parent company, guiding all branding and communication efforts to remain cohesive and aligned with the core brand strategy.

- Collaborated with marketing and business teams to align creative output with strategic objectives.

2021-2016

Branding Consultant

Freelance | Cyprus - Greece

- Designed and delivered seminars, workshops and 1:1 coaching sessions focused on personal branding.

- Trained individuals on how to present themselves professionally, enhance client appeal and communicate their value.

- Specialized in helping entrepreneurs and professionals improve their public image, social media presence and brand storytelling.

- Empowered trainees with tools for self-marketing, visual identity and strategic communication.

2021-2001

Freelance Creative & Brand Designer

Self-Employed | Cyprus - EU

- Developed over 100 brand identities for corporate, personal, and product-based clients.

- Delivered comprehensive creative services: from logo design and brand guidelines to marketing materials and web visuals.

- Collaborated with notable clients spanning hospitality, lifestyle and retail sectors. including MPM Group, Holiday Inn Nicosia, 10X Business Group, EDMARK Europe.

- Organized and managed events and fashion shows to promote clients’ brands.

- Recognized as a top graphic designer, offering high-impact, trend-conscious visuals.

- Built long-term client relationships through brand consistency, creative excellence and strategic advice.